Redesigning the Lessonpal Purchase Experience
role: product designer
Lessonpal is an online tutoring platform connecting students with tutors for one-on-one lessons.
Purchasing and scheduling lessons is a core part of the Lessonpal experience. It's crucial for helping students book sessions quickly and ensure tutors can reliably deliver their lessons.
Students were buying lessons. But nothing happened next.
Many didn’t schedule their lessons. Some bought the same lesson twice by mistake. Even worse, tutors weren't showing up to lessons.
The existing purchase experience left users confused and frustrated.
Get users to schedule lessons after paying.
In addition, make sure tutors showed up for first-time sessions, stop accidental repurchases, and improve the overall experience.
The new purchase flow was designed to make every step of the flow clear, reduce errors, and set expectations from the start. It fixed critical drop-offs and helped users actually get to their lesson.
As soon as users confirm and pay for their lesson, they are congratulated with a clear summary of their purchase and a confetti animation to give the users a sense of accomplishment.
For users purchasing from a tutor for the very first time, we prompt them to send a message to their tutor informing them of the purchase. This sparks a conversation between tutors and students, and tutors are now less likely to miss their lesson.
After sending a message to their tutor, users are seamlessly guided to schedule their lessons. Once scheduled, they are shown a clear summary page with more information and FAQs.
